amitava saha::The portal is popular in metros as a number of working couples find it convenient to buy online rather than going to a mall or a small store to shop.
The company is now expecting substantial demand from tierii cities as well and so the task of strengthening its sourcing and distribution has begun.
Firstcry earns a significant margin by sourcing directly from global brands.
In a month, it intends to add an additional 5,000 products to the portal for children in the 014 year age bracket.
While saha proficiently manages business development and marketing across indian markets, maheshwari ideates on new initiatives and looks after the financial portion.
As businesses stabilises and they reach more markets in india, they plan to foray into other asian markets like malaysia, indonesia, sri lanka.